MS Dhoni, the cricketing legend known for his calm demeanor and match-winning knocks, has now stepped into the digital world with an innovative new app—‘DHONI’. This exclusive platform, developed in collaboration with Single.id and Enigmatic Smile, promises to redefine fan engagement by offering a unique blend of rewards, insider content, and interactive experiences.
More Than Just an App – A Rewarding Experience
The ‘DHONI’ app isn’t just about exclusive cricket content—it’s a loyalty and rewards platform that allows users to earn points, cashback, and gift cards while shopping with partner brands across India. Whether it’s fashion, travel, food, or retail, fans can redeem their rewards across various categories, making everyday purchases even more valuable.
“Thoda aur—a little more. That’s what every fan of mine deserves,”
said MS Dhoni while announcing the app. “With this platform, I want to give my supporters not just exclusive content but also real-world benefits on their everyday spending.”
Inside Access Like Never Before
Beyond the rewards, the app is a goldmine for Dhoni fans, offering:
✅ Exclusive behind-the-scenes footage
✅ Personal insights from Dhoni himself
✅ Never-seen-before videos
✅ Special interactive features
Fans can now stay closer than ever to their favorite cricketer, not just by watching his matches but by experiencing his world firsthand.
A Vision to Elevate Fan Engagement
The brains behind this app, Single.id and Enigmatic Smile, believe this is a game-changer for fan engagement in India.
“We’re honored to work with MS Dhoni and bring ‘DHONI’ to the fans,” said Bish Smeir, CEO of Enigmatic Smile. “It’s more than just a fan app—it’s an everyday rewards ecosystem that enhances shopping experiences while keeping fans connected to their icon.”
Subash Manuel, Director at Enigmatic Smile, added, “This app goes beyond traditional engagement. It creates an immersive experience where fans not only get exclusive access to Dhoni’s world but also tangible rewards for their loyalty.”
Where to Download?
The ‘DHONI’ app will be available on both the App Store and Google Play starting February 2025. With this launch, MS Dhoni has once again proven why he’s a fan favorite—not just on the field but beyond it as well!
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